Posted on June 17, 2011

The Book Of American Types 1941

Design/ Technology

the-book-of-american-types-1941

copyright-american-typefounders-sales-corp

Last weekend I went to visit my mom, she lives an hour north of me in the town where I grew up. I had gone to community college starting back in 2003 and I always past this vintage shop, located in a building that used to be a barn. For years I drove by without ever stopping in, even though I had interest to. So this time when I went home for some reason I kept thinking about it — almost like it was calling me! So I decided to take a trip and FINALLY check it out after all this time.

I spent a good hour or so in there. Since I am a huge fan of collage and cutting things out I asked if they had any old books. I figured I could find something interesting and cheap enough to tear apart and use! But instead I came across a collection of old type books from the 1940s! I could not tell you how much the little kid in me wanted to jump up and down! I spoke to the man that works there he told me they belonged to a graphic designer named Murray Stein who lived and worked in New York City. Apparently he hoarded everything he owned and when he passed away his wife sold all of his work, books and supplies. I could not find any information on him but the man in the store told me he worked completely in the original style of graphic design – long before computers. And once technology started to take over the field, he decided to retire. The only thing that bugs me is the book has a sticker on it that says “Lou Kashins” and it is also written on the inside of the book too. Who knows, maybe Murray borrowed it and never gave it back to Lou. Either way, I am glad it ended up in my hands. I took some photos to share with you… this is only 1 of 3 books I came across. I will show the others in future posts.



Bodoni


Garamond Bold


Facing pages – Garamond Bold and Garamond Bold Italic


Goudy Cursive


Agency Gothic Regular and Open


Raleigh Gothic Condensed and Headline Gothic


This book mainly focused on the examples of type sizes. 12pt, 36pt, 72pt etc..

I took photos of the inside of this book as well…


Empire Typeface


Bernhard Tango Swash Capitals


Advertising Figures – Examples of how money should be displayed


An even smaller chart a loose single page – found within the supplement book.

You Might Also Like

4 Comments

  • Reply Mark June 23, 2011 at 6:26 pm

    Great, really intersting.

  • Reply Christina July 2, 2011 at 11:38 pm

    I want it! LOL. Love the book, obviously. I plan on hitting up this really great book store in Detroit in two weeks, hopefully I can find something as cool!

  • Reply Lee December 12, 2011 at 5:13 pm

    Hi! I was just trolling the interwebs, doing a little bit of family research, and came across this entry. I can help you with this mystery – Lou Kashins is my late great uncle. Lou was a graduate of Cooper Union (also, I believe, a Graphic Design major), and became a very successful ad man in New York City. I’m sure he was probably a co-worker of Murray Stein’s, although I can’t remember what agency he worked for. He was a very funny guy, and my grandmother’s favorite brother; he used to come visit my family in New Jersey when I was a little kid in the Seventies, and my brother and I found him highly entertaining.
    Anyway, that’s the story! Isn’t the internet a weird place?

  • Reply Edward October 29, 2014 at 6:04 pm

    Wow, I was searching for a typeface and came across the link to this post. I am a bit of a type design geek and I love books! I’ve been in the design and print industry for a while now and seeing beautiful type on paper has always fascinated me. Great post… That is awesome finding a little treasure like that. If you enjoy type design and the history be sure to check out a cool documentary, “Making Faces: Metal Type in the 21st Century”.
    https://www.p22.com/merchandise-Making_Faces_DVD

    Cheers,

    🙂

  • Leave a Reply

    *

    Back to top