Posted on June 21, 2012

Sugar and Plumm


A month or so ago I visited the Bergen Town Center in Paramus, New Jersey. My boyfriend Bryan and I just wanted to stop at Target, but then something caught my eye. I noticed a new place called “Sugar and Plumm.”

At first I thought it was just a candy store, but once I entered I noticed they had not just candy, but full food menu, along with pastries, cookies and ice cream. You can order, sit down in a self-serve area and have a snack or sit in the back on a big comfy purple chair where service is available. It didn’t take me very long to convince Bryan to sit down and have a bite with me. I had the Banana Nutella Crepe and I don’t think I even need to tell you it was delicious. Bryan decided to have a sandwich, which he loved, but I was too busy with my Crepe to have a taste.

I felt like a child in a storybook. The decor is that of a fairy tale only a little kid could imagine. There are clouds on the ceiling that moved. Yes, CLOUDS! Quotes along every wall; one of my favorite’s being “Forget love – I’d rather fall in Chocolate.” Some may tell you it was the purple all around, including the chairs that made me love this place, but along with a fun, mellow, child-like atmosphere, the food and desserts are delicious. How could I not love it all?

After my visit I searched them on line and sent an email requesting if I could stop in one day to take a few photos. I loved this place so much I really wanted to share it here on my blog! They permitted me to return to do my camera-thing. I also had the chance to try some of their amazing cookies and a lemon tart, which were “to die for.” I asked the folks that work near the kitchen what they felt are the most popular dishes. The Cuban sandwich and the Banana Nutella crepes were the winners with the California chicken sandwich coming in second.

There are still many dishes for me to try at “Sugar and Plumm.” and I’m happy, because I know I’ll be visiting again soon. They also have a few other stores opening up in NYC and Brooklyn this summer (2012). Here are some of many photos from their first New Jersey location! I hope you enjoy them… and if you’re ever in Northern New Jersey at least now you know where the Yumm is!

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